Website users have become so demanding when it comes to website designs and functionalities, and for a good reason. There are so many incredible web design trends that you can follow. Having a poorly made website is simply negligence because there so many ways to make it awesome. Your website should be easy to navigate, and your users should be able to find information without much of a hassle. it should also load very fast because if it takes too long they’re going to stay away from it Keep customers interested and to encourage them to return to your website, you must have a user friendly website.
Build a mobile-friendly or responsive website
Most people want to do everything on the phones right now, so you need to create a mobile friendly website. A user should be able to view your information and navigate your website regardless of the device they are using.
?Keep navigation very simple
Simplicity is the key in everything when it comes to our website. Today’s users especially, need everything to be extremely simple as well as intuitive if they are going to stay on a website. Forget complex names or multi-level navigation because it will simply not work. Name all your pages appropriately but very clearly and simply. You should also try to keep sub navigations to the very minimum.
Have an easy to locate logo
If your customers have to hunt for your brand identity, they won’t like it very much. Most users actually expect to find your logo at the very top of your page, and it is in everybody’s interests that you give them what they want. This means they will be able to identify with your brand as soon as they log in your page. The logo should also be clickable to direct the user to your homepage.
Make your websites loading speed very fast
If you have a slow website, you just won’t cut it in the market today. The competition is fierce and users wants things done extremely fast. as a matter of fact, if your loading speed is not below 3 seconds, you will start losing visitors. Your customers will abandon you for your competitors. If this happens your ranking will also drop, and the possibility of having a virtually non-existent website will be very high.
There are so many tools you can use to ensure that any information your customers add to your website is safe. Using encryption is a good way to ensure safety. You should also be worried about your own safety, and one of the tools you can use is Visitor identification tool such as visual visitor.
Include a search function on the website
If for instance a customer wants to find something specific on your website, they should be able to find it using a search functionality. If they have to go page-by-page looking for what they want, they will simply leave and look for a website that is easy to navigate. This means that a search functionality should be a top priority.